For Boss Appliances, the kitchen was never just a kitchen, voila! This time, it has been turned into a stage for unleashing inspiration.

The protagonist of this shoot by One Hundred and Eighty is the epoch-making new species of Boss Appliance's digital cooking - the ROKI digital kitchen appliance with AI smart cooking.

AI-assisted cooking is not new, but soon the team found that the AI content of this wave is far beyond imagination: based on digital recipes and AI intelligent cooking curves, to realize the open flame automatic stir-frying, automatic fire regulation, automatic steaming, grilling and deep-frying, automatic adjustment of the smoker, automatic matching of the best mode for dishwashing and pot washing ......

A sentence "Hi ROKI" summoned AI cooking assistant, smoke, stove, pots, steam oven, dishwasher, kitchen appliances all intelligent interconnection.

An audiovisual feast of culinary creations

With many black technologies, how to explain the functions clearly in just a few dozen seconds while interpreting the slogan of ROKI digital kitchen appliances, "AI help, cooking is not difficult", has become the biggest challenge for One80 this time.

For this reason, we decided to make a not-so-conventional TVC - to show the ease and unlimited possibilities of the cooking process through a flowing dance. We hope to break people's stereotypical image of the kitchen, with the help of AI, it is no longer a battlefield of waving spoons and turning spatulas, it can be a stage of ease and elegance, inspiration, and even a social and recreational area. Here, anyone can easily master cooking.

We invited dance artist Wu Mengke to partner silently with Mr. ROKI, the AI culinary assistant, to complete this culinary creation process.

With the help of AI, every link is strategized. The cooking process is as free and smooth as dancing, and the relationship between people and kitchen appliances has changed from a simple user and tool to a mutual achievement.

You prepare the food and leave the rest to Mr. ROKI. The entire line of kitchen appliances is intelligently connected to precisely match your every operation.

One Hundred, the client, and the director repeatedly polished every detail of the script, product presentation, filming techniques, setup, music, and dance. In the end, the simple and atmospheric kitchen space and the free stretching dancers formed the fashionable and advanced texture of the movie, and also collided with the amazing chemical reaction, which brought the creative presentation of a sense of science and technology, a sense of the future without losing the humanistic temperature.

The ease with which you can do it in front of the stage is due to the fact that behind the scenes, you're doing your best.

During the strict epidemic control period, even though the client team, creative team and shooting team were stationed in three places, in order to get a more satisfactory film, they still made great efforts to "break through" the Beijing gathering, and completed a shooting that exceeded expectations!

Wu Mengke improvised the choreography on the spot, making every gesture, angle and dance path more in tune with the actual kitchen scene. (No one can predict what the next move will be, exciting and surprising!) The photographer cooperated with the whole process and adjusted the camera position flexibly, scoring full marks for his professional ability. The director, "the devil of details", was strictly in control of the whole process, personally discussing the action with Wu Mengke, repeatedly watching the replay to look for room for improvement, scheduling the light and shadow, and shooting angles, with capital admiration!

One80's "microscope team" is on 48h long standby, not to miss a single cut, discussing with the client and the director to polish the tension, atmosphere, and degree of completion of each shot.

Lastly, the One Eighty team is on the scene to get high on Wu Mengke's face haha, let's put a wave of beauty to enjoy together~!

 A little egg.

 "Recipe loaded," "I'll take care of the heat and stirring," "increase the heat a bit," "dish is ready."

ROKI, the lead actor of the movie, who doesn't show his face at all, but controls the whole scene with his intelligence and charming voice, deserves a handsome picture!