In the golden latitude zone of Chinese liquor, there is a coordinate preferred by the sun - the north bank of Chishui River. This is Cultural old wine - Xi Jiu Location. The inclination of the earth here is just right, making Xi Jiu Town a natural "sunshine brewery". In summer, the sun shines directly on the valley, prompting microbial carnival; In winter, the warm sun shines on the wine cellar and accompanies the old wine to mature quietly. Facing the south and facing the sun, the unique geographical location of liquor making has created a unique ecological culture 180 × Xi Jiu It took two years before and after, and together they created a natural art of poetry and wine——

[Compose poems with 24 images]"Poem Towards the Sun, Asprie"
This is a "sour poem". Egrets perform the "emo moment" on time every year. It really aspires the natives by the Chishui River.

The "egret youth" with fairy spirit is very hard to climb the tree~Poem Towards the Sun - Wine Lady
When rouge gave way to wine song, these female craftsmen who measured time with their sense of smell and taste turned the years into the most moving makeup.

Wine ladies who focus on their work~Poem Towards the Sun - Calories
With an ASMR and the misplacement of fitness language, people can feel the hot workshop and decades of perseverance.

Thanks to the blessing of photography, we successfully "entered" the interior of the wineryPoem Towards the Sun - Flowers
Picking an invincible flower is such a romance that some people are willing to spend their whole lives feeling.
Poem Towards the Sun - Watcher
The "field sentry" who has worked for 70 years has seen the most persistent grain thief called Time, but fortunately, the protection of the farmers is more persistent than that of the sparrows.

Watcher in front of the small prison[Scholar Code in the Poem]Xi Jiu is a believer and practitioner of gentleman culture. The whole poem "Poem Towards the Sun" seems to describe plants, insects and birds, but it actually conceals the way of a gentleman who has been drinking for 70 years:Egrets know "respect" - they come back and leave year after year, which is a reverence for the laws of nature;The Wine Lady keeps the "precepts" - it is the craftsman's honesty to the senses to face the sky;Brewers practice "diligence" - waving and lifting like force, squatting like Zen, and writing their work into a poem of practice; Flower watchers are "expert" - in the world of speed, they focus on the romance of hops at 0.5 speed;The scarecrow established "faith" - 70 years of watching, more stubborn than the sparrow is the promise of protection.Five poems, with five levels of cultivation of a gentleman, have formed a flowing oriental character by the Chishui River.[When alcohol ads learn to leave blank]Liquor marketing comes from a school. Loving grand narrative, historical worship, or binding human emotions. But this time, we chose to let egrets tell stories by themselves and let scarecrow "live". Breaking the traditional narrative of alcohol advertising, we focus on the morning dew on the leaves of Alsophila spinulosa, the hops on the edge of the winemaker's cup, and the night when no one knows about the scarecrow. This "anti routine" is just like a friend of a gentleman - there is no need for deafening noise, and people who understand will see it;Not talking about history, but history grows naturally in the lens; Without shouting slogans, the heart of a child is shining under the wings of egrets. In this three second era, we must hold our breath and wait for a hop to bloom. This "slow communication" itself has become a performance art. Perhaps just as the drinkers spent 70 years guarding a cellar of wine, we also spent 24 months, hundreds of trips from Beijing to Guizhou, countless days and nights of getting up early and getting dark, turning into five poems - some clumsy, but eventually it will become the egg of time, sparkling.
A director who is absorbing the aura of heaven and earth
Egret Youth disco dancing in water
Last time to see the world ↑↑ ↑