In the age of attention scarcity, a VIDEO larger than 3 minutes is just an impotent and furious younger brother in front of a 15-second short video. Traditional TVC has entered a new round of involution.

You are shorter than me, I am more out of the ordinary than you, every minute and every second, brands are competing for the public's attention resources. Imagine what a TVC that  
actively helps viewers press the fast-forward button, or a song with one-word lyrics would look like. 

This time, we helped BLUE ERDOS to create a summer campaign with a clear style. 

Dressing is a necessity in a society of value

When meeting a client today, a shoulder-padded suit with a workplace witch will add 70% of confidence to the 95s workplace whites; on a holiday date, a sarong with a sweet, incarnate a small sheep with no aggression; on a fashion party, a three-dimensional tailoring with the focus of the whole scene, a light sense of high class instantly satisfies vanity; on a weekend livehouse, a light camisole with a metal rock, the first to be spicy for the respect. Young people select different looks according to the segmented scenes, and shape their self-image through dressing. This phenomenon is the source of this campaign's creativity.

2X Speed One Man Catwalk TVC

In short, young, quality and practical.

(A) wide-shoulder suit, with anorexic face, with jumpsuit, with Bermuda shorts, with airy, with silk scarf, with A-swing dress, with high heels, with street style, with three-dimensional cut, with turnaround, with silhouette half-sleeves, with neutral beauty, with ...... you. Summer solstice new clothes, cashmere with tailoring, with quality, with you go flower road. 

(B) work jacket, with go out and skate, with slouchy denim, with Live House, with wide shorts, with post-rock, with sandals, with yuppies, with vacation stripes, with nothing is off limits, with high-top boots, with letting go, with thin-wrapped cashmere. Match hardcore go, match ...... you. Summer solstice new clothes, cashmere with tailoring, with quality, with your trend pace. For this TVC, we have a model changing into all the outfits, taking catwalks constantly, using multiply editing with young scene copy with a sexist voice-over to convey that one person can be molded into N possibilities by dressing up.

Doesn't let you see the details, but gives you a feeling. In the age of information overload, users will forget what you say, but they won't forget the feeling you give them.

Social Media makes content that fits into the social environment of young people

能搭配的，不止服装。Brunch搭Kinfolk爱马仕大地香水搭性吸引力年下男搭年上女搭配一词极具延展性，在social传播上将“搭配”辐射到年轻人更感兴趣的话题上，用TVC作为物料延展的支点。

First of all, a series of dadadadadada "matching divine songs" with only one word "match" in the lyrics were launched. Through freeze frames, transient editing techniques to show the same person by changing the wear to create different styles, bringing out the brand's clothing versatility of the point of interest.

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Immediately after that, we present the 12 Zodiac Signs Wear Poster. No matter what seat you are, welcome to come and take your place.

Scorpio

Mentalism

take a free ride

Wide Shoulder Suit Ride Neutral Beauty Ride Stride Ride Love Whoever Ride Sister is Queen

Meimeida

One-piece dresses take curvy beauty take bone phase take first love face take first glance beauty 

The essence of social communication is to conduct marketing based on consumer insights to bring consumers and brands closer together.

Advertising is a process of seduction

It's easier to hawk than to plant, but a brand must first provoke consumers to gaze and be interested before it triggers a purchase.

BLUE ERDOS' summer launch is all about appearances, and selling is just a by-product. Everyone is a brand that needs to be run. In a crowd, how do we shape our visual image through dressing? In an interview, how do we make the other person remember us? In a relationship, how do we evoke the other person's attention? ... These are all about "Draw attention", and advertisers should be a group of people who are the best at "breaking" stereotypes to draw attention to themselves. -Break the cliché, create new style, break the traditional TVC, create new form, so as to better inject fresh vitality for the brand.

Now that I've written this, I've got enough words to get off work, and I'm going to buy BLUE ERDOS when I get paid!