In 2019, the Asics Ride series of professional running shoes was listed, and in the face of the trend of consumer upgrading, more and more new product marketing means follow the trend that floats on the surface, and can't really get into the hearts of runners. The spirit of professional sports brands is also difficult to break through the circle and leave an exclusive brand impression in people's hearts. 

Therefore, in order to maximize the professional performance of Asics products, 180 creatively designed the Asics "Runner" symbol, leveraged the Xi'an Marathon professional event, gathered elite runners, and set up the Runner's Journey to the West training camp, adding Asics' unique label to the product experience.

More than 200 real photos in the form of fast-cutting, 180 records the Kenyan coach training runners in the process of blood. And in the documentary, incorporating African drums and Chinese Qinqiang, with a surging rhythm articulated photos, the momentum of the expedition to the West Horse to the climax, but also ignite the soul of the runner in everyone's heart!

In this social communication, the combination of 180's professional products and the Kenyan coach training course formed the communication content of the Runner's series. The "Runner's Journey to the West" new product launch communication campaign was covered by 222 vertical media, reaching 7,186,843 exposures.

After the completion of the Western Horse Race, the topic of #Runner's Story continues to ferment, activating the viscosity of fans while further enhancing the brand's public awareness and reputation.

With the Wuxi Marathon in 2020, the "Runner's Training Camp" will be continued to set off the Runner's March again!180 Assisting ASICS to pass on the spirit of sports, the influence of the product will also be radiated from the elite runners to the runners at all stages of the race.