When it comes to Volvo, every advertiser will be the first to think of the family's epic print ads.

Like this one:

In 1996 Cannes Advertising Festival, Volvo won the Golden Lion for print advertising with this "safety pin", the silent Volvo logo in the lower right corner, together with the small copy underneath - "a car you can trust", together with this pin that is not "pinned" on, unexpectedly stabbing you. The silent Volvo logo in the lower right corner, together with the small text underneath - "A car you can trust", together with the pin that was not "pinned", caught you off guard and stabbed you a little.

Since its founding in 1927, Volvo has consistently pursued the core brand value of "safety", and along with the rolling forward of the times, we can see the tenderness and compassion for the world in Volvo's thick "safety vocabulary manual". 

Using a century to tell you, what is the sense of security you need

The word "VOLVO" means "rolling forward" in Latin, symbolizing the company's spirit of going forward and never stopping. At the same time, Volvo has also developed a core brand value based on safety, which has been practiced by Volvo for nearly a century.

Filmed on the 90th year anniversary of Volvo's founding, this, a century-spanning iteration of the history of Volvo cars:

...... From April 27, 1927, when the first mass-produced Volvo rolled off the assembly line from the Gothenburg plant ......

...... By 1935, Volvo had introduced the limousine PV36, nicknamed the "Carioca", which, as an interesting trivia point, was also the name of a Latin American dance that was very popular in the 1930s! ......

And what's more, the car also features a sturdy all-steel body whose safety has been proven in a number of serious accidents.

Of course, not only this, in Volvo's nearly 100 years of development history we can see more elegant, avant-garde, and even filled with the modern life of the era of cultural imprints, all blended in Volvo's "100 years of safety" vocabulary:

Life paint luminous spray: safety bar code for night riders

Yes, you heard it right, this time Volvo has come up with a "glow-in-the-dark spray" - Life paint - around the issue of "night driving safety".

 It is reported that in the UK, nearly 19,000 people are injured or even killed each year due to night riding. And Life paint, as an aerosol safety spray, will emit an eye-catching but not blinding white light under the illumination of car headlamps at night by simply spraying it on the frame, backpack, helmet and clothes, like this--

It is not difficult to find that, as Volvo's "safety marketing" groove unique, the "cycling + washing spray" combination not only highlights Volvo's advocacy of the concept of environmental protection, but also the "safety marketing The combination of "cycling + washing spray" not only highlights the environmental protection concept advocated by Volvo, but also elevates the core value concept of "safety marketing" to a new level of perspective, expanding from the narrow sense of safety to the "broad sense of safety" in the context of life.

When you savor your every move, it seems as if they have really scrutinized it. Begin to worry about your safety, pay attention to your preferences, a little bit of detail he has put in mind. All the tender details that touched you in this advertisement are gathered together.

What's more, adopting such a novel way to emphasize the safety issue at the same time, invariably highlights the social responsibility of the enterprise, and implicitly harvests a piece of praise.

Come to think of it, that's how you can spend Halloween in the future, right?

I want to weave your safe growth onto a time map

From the core brand value of "safety" that has been upheld for a hundred years to the innovative periphery of today's ingenuity, caring for the "safety of all people on the road" seems to have become an obsessive motivation.

Volvo does not intend to stop caring for the earth, and even step up their efforts to secretly pay attention to every minute of your life, pay attention to the joys and sorrows of the family members you care about, and involuntarily begin to care about their safety and health little by little more than you do.

It seems like the only way to get a trailer for a happy family outing is to encounter a certain day with just the right weather, just the right air, and just the right time.

But unfortunately, we can't afford to let our families miss the moment of our children's growth, the warmth of a busy trip, the dappled shadows of the trees and your surprisingly searching eyes as you speed along the journey.

That's why the 180 Shanghai team, together with Volvo's new S60, is determined to help you take all this beauty and weave it into the map of time.

As the first film directed by 180 for Volvo, it quietly interprets Volvo's humanistic care in the flow of light and shadow. The clear and touching audio and video texture, and the life of a contemporary modern family are dissolved into a heartfelt resonance in the elegant atmosphere of the new S60.

The "health" and "safety" of your family comes from your choice of love - it's not hard to find that Volvo's new brand concept of "choice of love" is backed by the core support of the product "highlights": the "Volvo", the "Volvo", the "Volvo" and the "Volvo". It is not difficult to find the product "highlights" as the core support behind Volvo's new brand concept "Choose for Love":

“Clean Cockpit" and "City Safety” 

Two technological highlights accurately meet the current environmental predicament and traffic accidents in the hidden problems of [travel health]. This is not only a product innovation, but also a brand's sense of family and responsibility.

So, they chose to stand in your shoes and give a perfect answer for the family you love and everything.

An extra。。。

Volvo's innovative technology "City Safety" has also been used to solve the [kangaroos crossing the road] hidden danger in Australia, and these Volvo product research experts have really conducted "field surveys" for this purpose! -- squatting on the side of the road in Australia, where there are more kangaroos than people, night and day to study the life habits of kangaroos, behavioral motives (mainly the behavioral motives of crossing the road), manipulating the instrument, recording the figure of these "jumping" in front of the kangaroos. The result of this applied investigation was also given a real name - kangaroo avoidance system.

(Naturally, or maybe it's because I can't fight.)