Every New Year's Eve, China welcomes a wave of "homecoming". People who have been working outside the country embark on the road back to their hometowns, rushing to reunite with their families.

Jingdong New Year's Eve hopes to implant the brand proposition of "live up to every love" in this special node, and play a wave of warm Spring Festival marketing to make this year's homecoming more loving.

In fact, the moment we leave home is also the beginning of our love. Home is our driving force; it is the place that we hold in our hearts no matter how far we go.

Jingdong finds inspiration from China's 'cultural complex of homesickness', and it is this complex that, like a thread, connects the home to the wanderer in pursuit of his or her love.

In the Spring Festival of 2022, when the Winter Olympics will be held in Beijing, Jingdong has found a "particularly suitable" spokesperson - a talented ski girl who grew up in the United States: Gu Ailing. This year, she will represent China to face the Winter Olympics, which is also her first time to go home (country) for the New Year!

Valley Ailing, 3 years old skiing, 9 years old first gold medal, 18 years old completed Freeski double cork1440 women's first runner, Stanford school bully, magazine supermodel ...... is simply "love" incarnation!

Digging for a loving story in a million identities.

The story is based on Gu Ailing's life experience and tells of her 18-year love, and it is precisely this love that gave her the opportunity to return to China and go home for the Chinese New Year in the Spring Festival of 2022. It can be said that she has traveled this way for 18 years.

The movie uses "thread" as a metaphor to represent that while pursuing her love, she always has her heart set on her hometown, and no matter how far she travels or how high she flies, the happiest thing about New Year's Eve is still returning to her loved ones.

What you love, is showing you the way, 2022 rush!

When I was young, I left my hometown for the love of my heart, and now I'm returning home with that love.

Because when there is home, there is love, and when there is love, there is love. We all return to our loved ones in the New Year and share our experiences of the year to make the love more meaningful and stronger.

2022, the Jingdong New Year's Eve, warmed the way home for countless people.