As the NO.1 in market share in the online retail industry, how does Jingdong Supermarket stand out in the hot Double Eleven marketing? How to utilize the rich star resources, thematic persona packaging for brand use, so as to further convey the Jingdong Supermarket save money, save time and effort of the core points of interest? In the face of this year's double eleven examination, jingdong supermarket gave an unusual answer sheet. 

A little farther away from selling, with the story compatible with the interesting and promotional points; a little farther away from the formula, but fully encompass the point of interest. The use of stars to get rid of the "brush face" posing for the camera, in-depth excavation of the stars and the brand's intrinsic connection to creative services. So in my lifetime, I saw Dazhang Wei, Wang Yaoqing, Xu Weizhou in the guise of Jingdong Supermarket, a big "real" scout, the group debut.

"True detective" rather than "detective", using the word "true" to echo the Jingdong Supermarket's "to the truth", and at the same time refer to the "truth". The detective setting is not new, but the star COS detective, enough to stimulate the adrenal glands of fans. Combined with the characteristics of each star, respectively corresponding to the core points of interest of Jingdong Supermarket, set up a personal brand new TITLE, to discover the truth of 11.11 to save money, time and effort.

Big Zhang Wei - The True Detective of Saving Money 

Wang Yaoqing - time-saving great true detective

(bully who is not yet a master of time management)

Xu Weizhou - "The Real Detective"

Wang Yaoqing has always been labeled as the "boss professional", but this time he is associated with a short case, the contrast and reversal of the formation of the biggest point of view.

The Dazhongwei chapter is a perfect rendition of the brain-burning daily life of Mr. Big's refined Boy.

Amplify the personal attributes of the star, and the brand for organic and interesting combination, so in the Wang Yaoqing chapter saw the magic order dance, in the Dazhangwei chapter was born in the mouth of the money-saving golden sentence. And Xu Wei Zhou chapter, handsome continued to dominate the screen, rival actors invited the circle value of the top stream -

A slightly acidic suspense story about a single dog who covets the "dog food" next door, let's go.

In addition to the three big true detectives, there is also a large wave of true detective partners, successfully joined the Jingdong supermarket this # to save to true - to love # big party.