At the beginning of summer, the temperature goes up
McDonald's Partners with One80 Shanghai Team
With a dopamine-packed visual chicken blockbuster.
Getting the summer vibe going early
30s video is here, whoever pokes first, gets high first.
Speaking of chicken, yes.
It's the chicken you're thinking of.
This summer, McDonald's crosses over to the Peaceful Elite with the "Chicken Plate."
How to call on restless souls
Chicken at McDonald's.
We bring our eyes back together to the
This summer is a little different.
It's the first summer after full liberalization
Hilarity, no longer boxed into a cell phone screen
Thinking about it and no longer being boxed into a video conversation
Summer, no more being boxed into a room of one's own
It's time to break out of the box and meet the people you want to meet.
Share Fancy Bites from the New McMuffin Chicken Plate
Let the atmosphere be full, let the colorful full open
You don't have to put them together anymore.
One funky chicken ball can be skinned together
No more karaoke.
We're going to an island music festival.
It's just as easy to get a call on the spot.
You don't have to just eat chicken in the game
Meet your best chicken friends at the exclusive Chicken Corner in McMurray.
Let's have a good laugh.
Real Chicken Tournament
Three typical summer scenarios incorporating different products for eating chicken plates
We are more on a visual level
Strengthening the "sense of sharing" with "colorful ripples"
Every time you share, a ripple of colorfulness swirls out
It's like an ever-expanding summer of joy.
Passing between us indefinitely
Among the brand marketing matrix today
Short videos are an essential part of
One Eighty Shanghai Team Pushes Creative Limits This Time Around
Synchronized with the director's production team on set
Take existing material and think outside the box.
Maximize the use of the logic of the Jitterbug ecosystem
Eventually creating a new
5 short videos with full social attributes
From "The Right Way to Open a BFF Photo"
To "Metaphysical Chicken Turning for Chicken Success"
From "Chicken for Different Zodiac Signs."
Go to "Summer Fun for I's and E's."
hit the nail on the head
And cleverly blends the chicken plate with the summer scene
Multi-dimensional reinforcement of the sharing concept of this campaign
The main movie is over, and a big wave of eggs is coming up ahead!
Leave Fall and Winter Behind
Say goodbye to spring.
It's time to break out of the box this summer.
With the new McMuffin Chicken Plate.
Let's eat chicken.
No absence this summer
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