Qixi Flower Language

May love bloom in life

I remember summer as a time of watermelon, beer, cicadas, white shirts, and the requisite reruns of Pearl River Delta on television.

Only this summer, did not wait for Ziwei Erkang, surprisingly waited for - Qiong Yao.

This is the latest short film created by Meituan in collaboration with Qiong Yao on the eve of the seventh lunar month. Qiong Yao's novels, movies and TV dramas have influenced the concept of love for several generations. Perhaps there are many different interpretations today, but it is undeniable that Qiong Yao's romantic love has filled many people's initial expectations of love.


Although Qiong Yao's works have been widely published, she has rarely made any public appearances or participated in any commercial activities over the years. This long-awaited appearance is totally unexpected, but it makes sense. It is because there is probably no other person in contemporary times who is better suited than Qiong Yao to talk about love. And the "key" to the whole idea is "Qiong Yao". Based on the movie itself, Qiong Yao is a "voice". In her old age, she speaks in a slightly trembling, but still heartfelt voice, sharing a view of love.

With "Qiong Yao" being a conflict of opinion. A generation of writers who have been writing about the moon and the flowers, but today they are telling a point of view that is not the moon and the flowers....


This was a bold challenge for both Joan of Arc and the American Legion. In seemingly down-to-earth language, the cruelest and most profound truths about love are expressed. The flowers and snow are just hormones for a while, but it is the daily grind of "love" that continues to grow. In a world filled with romantic words, or searching for novels, this kind of truth is very bare and careful, but it's hard not to agree with it, and not to be moved by it.

In terms of narrative, the film tries a very conceptual approach. A couple is used throughout the film. They are symbols that represent every past, present, and future couple who are experiencing love.


A pair of lovers portraying a vital love affair allows the viewer to be emotionally gripped by this focused, cinematic narrative, accompanying them through the ups and downs of their love affair and its delicate transition from blossoming flowers and snowy months to a life of romance. In order to make the transition between Dusk and Rush a smooth and distinct one, the film also puts a lot of thought into its color palette. In the early part of the film, the romance is bluish, greenish, romantic, and rich; in the later part of the film, it is yellowish, bright, and cozy. Subtle changes in shading are used to achieve a silent effect.


In conjunction with the movie, a set of movie-inspired posters were also put online at the same time. The movie is a combination of the classic lines of Qiong Yao's teacher, which once again strengthened the output of Meituan's viewpoint on love on the eve of the seventh day of the seventh month.


Professor Liang Yong'an from Fudan University has shared a viewpoint, "Nowadays, the ability to divide is far greater than the ability to love each other. In this era of fear, fear, and exhaustion of love, the collaboration between Master Qiong Yao and Meituan is like a gentle tonic. She encourages us to have the courage to have direct love, and also reminds us not to lose the power of love. The earth is round, and anyone who believes in love will definitely meet it.

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