As mealtime approaches, open the McDonald's app
and encounter the "Spicy Potato, Let's Duo Combo."
Instantly, the working folks are charmed by its cuteness.
From the somewhat oily "Spicy Potato, Let's Duo Combo"
to hitting the working folks with the "On-Time Clocking Out Pleasure Combo" and the "Exceeding Performance Joyful Blocks Combo"...
Netizens are quick with spicy comments: "McMc, you've been invaded by the post-2000s generation," "McMc, you lad, you understand the working folks"...
These "peculiar" yet empathetic meal names tailored by 180 for McDonald's
on McDonald's Member Day not only focus on issuing coupons to members on Mondays
but also emphasize emotional communication with users, starting from the massive group of McMc consumers who are working folks.
To capture the minds of the working folks and firmly associate Member Day with them,
we target the emotional needs of working folks, binding them to workplace scenarios.
By giving McDonald's meals youthful, social, and trendy names,
we aim to provide the working folks with a satisfying experience both in taste and emotions!
Perhaps a small meal name expressing the voice of the working folks
can bring healing and joy to the working folks throughout their entire Monday.